Unit 1 prep

Media Institution Ownership  Public Service Broadcasting: Public Service Broadcasting (PSB) means that programmes are made for the public, as they strive to entertain their viewers. They usually do not have advertisements. PSB's are generally transmit programming that aims to improve society by informing viewers about news and important information.  The BBC is a good example of Public Service Broadcasting. Remit: The Responsibility of a programme. Vertical and Horizontal Integration: Vertical Integration: Is where a media company has the ability to control the production, distribution and exchange (consumption) of a product.  An example of this would be Disney as they control their products, distribution and exchange of their products. Horizontal Integration: Is where a media company has a number of subsiding companies that are used to support the marketing of its products. An example of this would be the BBC as they have paper based marketin...

Unit 1: Textual Analysis Textual analysis is the close analysis of media texts in order to interpret the meaning(s) created by a director. To help analyse media texts, we can split it up into 4 microelements: Cinematography, Sound, Mise-en-scene & Editing. Task 1 Your task is to define/write examples of the following key terms: CINEMATOGRAPHY (write examples/what are the connotations?) Shots o     Close up: Used to  emphasis how important ` character/object is. o     Medium shot: Used to empathies’ the characters movements and gestures o     Long (full) shot: Is used to show the entire object or person and its movement. o     Establishing shot Angles o     High angle:  Makes a character seem vulnerable and puts the viewer in a position of power o     Low Angle: The low angle shots make the subject seem powerful a...