Unit 1 prep

Video Games:  Call of Duty  Ownership: Published and owned by Activision  Franchising: Activision also franchises the Call of Duty brand to a number of different companies.  Merchandise includes action figures, comic books and card games. Marketing and Distribution: Marketing Strategy But for this year’s CoD title “WWII,” Activision is placing more focus on billboards rather than popular digital platforms. This is because the first three CoD titles were set in WWII, and news had already leaked that the new game would be set in the same time period. Billboards also make fans feel more physically connected and involved on the ground with the CoD community, Harvey said . While Harvey declined to give out many details about the “WWII” campaign in order to preserve the surprise element, this is what the marketing framework roughly looks like: On Wednesday, Michael Condrey and Glen Schofie...

Heart FM Radio: Key Terms:  Mode of address: The way in which a media product speaks to, or attract, its audience. Sound Motif: A sound effect or combination of sound effects associated with a particular setting, situation, Character or idea. Ident: A short piece of audio or audio-visual content produced by radio or television stations to identify themselves on air.  Different radio platforms: AM (Amplitude Modulation) FM (Frequency Modulation) DAB (Digital Audio Broadcasting, available via DAB radio) Dedicated station's website. Heart is the most popular commercial radio station. All star cast of presenters target audience 25-44 9.7 million listeners every week on air.  Ownership: Heart is a radio network of 22 stations owned by Global. 19 of Heart's 22 channels are owned by Global. Advertising: Above the line traditional advertising e.g moving billboard (static print), billboard, television  Above the line D...

1. Use Fig. 1 in the insert and your own knowledge to answer the following questions (A) Explain what the term 'readership' means. (2 marks) Readership is the amount of readers that a media products has, for example 'The Sun' during oct 2014 and sept 2015 have a readership of about 2692 male readers and 1973 female readers. (2 marks) (B) Analysing the data about 'The Sun' and 'Daily Mail' newspapers, describe two difference in terms of their target audience. (4) Within the two different magazines age is a very big difference for example, more 15 to 34 year old people read 'The Sun', 1193 to be exact, where as for the 'Daily Mail' only about 463 15 to 34 year olds read their newspapers. Another difference is the social grade that reads each newspapers. For 'The Sun' people in the social grades C2DE reader 'The Sun' more, where as more people in the social grades ABC1 read the 'Daily Mail'. (4 marks) (C) Fr...