Unit 1 prep

Audiences Mainstream Vs Niche: An audience that consumes a product that appeals to a wide range of groups and cultures. (An example of a mainstream media product targeting a mass audience is  Doctor Who.) The audience of a specialist interest media product that may only appeal to a small number of people or those who fall within a specific demographic profile, for example age, ethnicity. (An example of a niche is a media product that it targeting a small target audience is a fishing magazine.) Chris Anderson: Long Tail Theory Concerns mass vs niche products and audiences. Popularity decreases as more products increase, develop and evolve.  BBC (1922), ITV (1955), Channel 4/5 (1982), Sky (1990), Free View (2002), Streaming (Netflix, Youtube, BBC Iplayer, ITV Player) Key Terms: Demographics and Psychographics Demographics: In which media producers study the breakdown of their target audiences based on variables in age, ethnicity, gen...

Analyse how camera is used to create meaning in a media product you have studied (12) In the X-Factor episode, the power of the camera work lays an important role in establishing a sense of meaning for the singer Ella Henderson. For example, the way in which the camera is used to create meaning for Ella Henderson in her X-Factor audition is by using a combination of close up shots, shallow depth of field and the slow tracking shots isolates and focuses the contestant. It also shows her face and how nervous she was during her audition, as well as create tension, nervousness, a feeling of closeness and a feeling of empathy for the singer to the audiences watching at home and in the arena. Also the close ups that show her family, specifically her dad crying over her singing, makes the audience feel sad and sympathy for her and her family. As well as happy for them when they see the possible excitement if she goes through to the next round.  Another way that tension is ...

Web 2.0 and Tech Convergence Technological Convergence: This allows the audience to access media contact from multiple platforms on one device. Black Box: A Black Box is a device that supplies us with all of our information and media requirements, for example a smartphone. What is Web 2.0? Web 2.0 or 'new digital media' shapes the relations of public/private, work/non-work, home/outside-home. Mobile phones enhance social connections that have always existed, for example gossip, making arrangements etc... The dot.com boom (1998-2001) was s huge rise in the number of internet based companies. Shift from 1.0 to 2.0 It was a possibility of staying online and interacting online How has social networking different from more ancient/traditional forms of networking? Social networking now allows people to communicate in different methods that may have not be accessible in the past, for example using mobile phones to instant message people that may live far from yo...

Advertising and Distribution Key Terms: Advertising: Traditional (Paper based, Posters, Leaflets) and Digital (Social Media, Website, Radio) Above/below the line advertisement: Mass media used to promote brands and reach out to the target audience. Product Placement: Placing a product in a TV show or Movie to promote it, such as the various products in Waynes World.  Traditional Marketing: Magazines Billboards Posters Leaflets Newspapers Word of mouth Digital Marketing: Social Media Advertisements Search Engine Marketing (SEM) Native Advertisements Remarking/Retargeting Video Advertisements Email Marketing Distribution:  How products or brand reach out to the audience Marketing and promotion.