Advertising and Distribution

Advertising and Distribution
Key Terms:
  • Advertising: Traditional (Paper based, Posters, Leaflets) and Digital (Social Media, Website, Radio)
  • Above/below the line advertisement: Mass media used to promote brands and reach out to the target audience.
  • Product Placement: Placing a product in a TV show or Movie to promote it, such as the various products in Waynes World. 

Traditional Marketing:
  • Magazines
  • Billboards
  • Posters
  • Leaflets
  • Newspapers
  • Word of mouth

Digital Marketing:
  • Social Media Advertisements
  • Search Engine Marketing (SEM)
  • Native Advertisements
  • Remarking/Retargeting
  • Video Advertisements
  • Email Marketing
Distribution: 
  • How products or brand reach out to the audience
  • Marketing and promotion.

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