Web 2.0 and Tech Covergence

Web 2.0 and Tech Convergence

  • Technological Convergence: This allows the audience to access media contact from multiple platforms on one device.
  • Black Box: A Black Box is a device that supplies us with all of our information and media requirements, for example a smartphone.

What is Web 2.0?
Web 2.0 or 'new digital media' shapes the relations of public/private, work/non-work, home/outside-home.
  • Mobile phones enhance social connections that have always existed, for example gossip, making arrangements etc...
  • The dot.com boom (1998-2001) was s huge rise in the number of internet based companies.
  • Shift from 1.0 to 2.0
  • It was a possibility of staying online and interacting online
How has social networking different from more ancient/traditional forms of networking?
Social networking now allows people to communicate in different methods that may have not be accessible in the past, for example using mobile phones to instant message people that may live far from you or in different countries, where as before you would either send them a letter, email them or have to ring them up. social networking through instant messages allows the people to reply back instantly and without being disrupted too much if they are for example working. 

Social networking is now much easier than before as their are apps on smartphones and laptops such as, facebook, Instagram, skype, facetime, whatsapp and viber that allow you to communicate with your contacts in an easy and free method, where as sending letters to someone would perhaps cost money for postage and the letter in general. 

The impact of online distribution:
  • Music and Television can now be downloaded, streamed or simulcasted at the click of a button.
  • It is also always accessible. 

Simulcasting (simultaneous): 
  • When a media product is broadcast both online and in a traditional medium at the same time.
  • In TV terms, it could refer to the programme being broadcast on two different channels, such as the french open.

LOVEFilm By Post: 
  • UK based provider of DVDs by mailing and streaming videos on demand.

Narrow Cast Channels:
  • TV channels that distribute special interest (niche) content, such as baby tv, gardening channels, gambling channels, etc...

Online Advertising:
  • Advertising online through methods such as online websites and youtube. 












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