Film Production and Co-Production

Film Production and Co-Production


The Big 6:
  • Warners
  • 20th Century
  • Paramount
  • Universal
  • Sony
  • Walt Disney

Video on Demand:
  • Companies can also exhibit their films via online Video on demand (VoD) services such as Netflix and Youtube.
  • For example, Disney owns the Disney Channel (TV) but also Disney Life, a VoD allowing it to compete with the likes of Netflix. 

Disney:
  • Disney is a conglomerate company (i.e one overall parent company owns a number of smaller. subsidiary companies).
  • They have creative control over the production process. 
  • They also have complete control over the films from inception to release, and have access to multiple platforms for cross-promotion and synergy. 

Joint Ventures:
  • Not all films have this luxury, though, so Independent companies (i.e. those free from control of a conglomerate) may undertake a joint venture - this is when one media company works for another on a project mutually beneficial for both parties.

Street Dance 3D:
  • A joint venture between BBC Films and Vertigo Films.
  • Vertigo Films acquired the rights to distribute the film, while BBC Films and the UK Film council co-produced it.

Cross-Promotion:
  • The cooperative marketing by two or more companies of one another's products.

Video On Demand:
  • Nowadays, companies can also exhibit their films via online on-demand such as Netflix and youtube.

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