Heart FM Radio

Heart FM Radio:

Key Terms: 
  • Mode of address: The way in which a media product speaks to, or attract, its audience.
  • Sound Motif: A sound effect or combination of sound effects associated with a particular setting, situation, Character or idea.
  • Ident: A short piece of audio or audio-visual content produced by radio or television stations to identify themselves on air. 

Different radio platforms:
  • AM (Amplitude Modulation)
  • FM (Frequency Modulation)
  • DAB (Digital Audio Broadcasting, available via DAB radio)
  • Dedicated station's website.

  • Heart is the most popular commercial radio station.
  • All star cast of presenters
  • target audience 25-44
  • 9.7 million listeners every week on air. 

Ownership:
  • Heart is a radio network of 22 stations owned by Global.
  • 19 of Heart's 22 channels are owned by Global.





Advertising:
  • Above the line traditional advertising e.g moving billboard (static print), billboard, television 
  • Above the line Digital advertising e.g Websites and Social Media.
  • Below the line traditional advertising e.g leaflets 

How is sponsorship used across the website?
The sponsorship that Heart uses to displayed across the website is quite in your face and obvious to the audience/ readers.

How can Listeners access the station?
There is a section on the website that links to the radio stations, which then allows them to access the station in a easy and non complicated mannar. 

Which aspect of the website appeal to the target audience? 
The news aspect of the website appeals to the target audience as it keeps up with all the recent popular news and information, for example due to 'i'm a celeb' being on tv and everyone watching it heart post news articles relating to the TV programme in order to intrigue people and get them to go onto their website and listen to their radio station. 


Textual Analysis:

  • Mode of address: The way in which a media product speaks to, or attract, its audience.
  • Sound Motif: A sound effect or combination of sound effects associated with a particular setting, situation, Character or idea.
  • Ident: A short piece of audio or audio-visual content produced by radio or television stations to identify themselves on air. 
Jingles: (https://www.wisebuddah.com/jingles)
  • A jingle is a short slogan, verse or tune designed to be easily remembered, and is especially used in advertising.
  • These add to a product's overall brand identity - the elements that distinguished it for the consumer.
  • Get different celebrities to say their slogan
  • Play different genres of music on their jingle to show range of genres they play.
Heart FM Radio blend different types of music genres on their jingle to show the range of music that they play on their radio, for example House music, Pop Music, RnB music etc. They are put in different celebrities that they interview saying their slogan, which is 'This is Heart'.


Raja and Audiences:

  • Radio Joint Audience Research (RAJA): Is the official body in charge of measuring radio audiences in the UK. It is jointly owned by the BBC and the Radio centre on behalf of the commercial sector.



















Comparing 2018 to 2010 there are more people listening to radio with mobile and tablets in 2018 then in 2010 when less people had assess to phones and tablets. Through out all years the ages 15 to 24 year olds increase over the years due to their assess to technology. Yet they has a small decline from 2016. However it still remained the ages 15 to 24 still remained the highest age every year.





Regulations: 
Ofcom (Office of communications): As well as television, ofcom also regulates radio.

Principles: 

  • To ensure the transparency of commercial communications as a means to secure consumer protection.


General Rules:

  • 10.1 Programming that is subject to, or associated with, a commercial arrangement must be appropriately signalled, so as to ensure that the commercial arrangement is transparent to listeners.
  • 10.2 Spot advertisements must be clearly separated from programming.
  • 10.3 No commercial reference, or material that implies a commercial arrangement, is permitted in or around news bulletins or new desk presentations. 
(Section 10, Page 66 )




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