Unit 1 prep

BBFC BBFC (British Board Film Classification): Decided by the BBFC Films require a classification to be granted cinema or DVD granted Strict requirements for each classification. Worlds End (15) Frozen (PG) Street Dance 3D (PG) Frozen is a mainstream film that targets a mainstream audience. They appeal to every age range, children, teens, young adults, adults and an elderly audience. Their primary audience is young children and their secondary audience is adults. The film is used for entertainment and escapism for both children and adults as it allows them to escape reality and focus's on the film. This then links to the uses and gratification theory by Blumler and Katz. Street Dance 3D is a niche film that targets a niche audience. They appeal to mostly dancers and aspiring dancers. Their Primary audience is dancers and their secondary audience is aspiring dancers. The film is used for entertainment, escapism and personal identification for dancers and aspi...

Film Audiences Frozen: Box office Budget: $150,000,000 (estimated) Opening weekend USA: $243,390,000 24th November 2013 limited release Gross USA: $400,738,009 Cumulative Worldwide Gross: $1,276,480,335 Film that is continuously making money every year, from merchandise, being showed on tv, new frozen film (Frozen 2). Why do Disney Film tend to appeal to adults and children alike? For adults they can have nostalgia, when watch back the film. (emotion connection possibly?) Younger children appeal to the movies because of the funny cool character and because of disbelieve and children wanting their children coming to life.  Rating by Demographic: When rating Frozen more older men 45 and above reviewed the film, whereas younger men 18 and below as well as women 18 and below didn't.   Very limited rating as it doesn't included all other demographic topics, such as ethnicity, location. Frozen Audiences: With 80% of the au...

Analyse how mise-en-scene elements contributed to the construction of stereotypes in media product you have studied (15 marks). In the bathroom fight scene during 'Worlds End' it conforms to  the negative  stereotypes and stigma of gang culture. The elements within mise-en-scene have contributed massively  to the construction of stereotypes in the film 'Worlds End'. Du e to the media representing hoodies as negative and with a bad connotation in order to scapegoat gang culture, t his is conformed  to within the sequence by showing young hooded boys who start a fight with older men. Another stereotype in bathroom fight scene that is conformed is Asian representation.  This links to mise-en-scene as one of the characters ethnicity is Asian.  In the scene the characters that are Asian are stereotypically represented as having fighting ability, the stigma being that all Asian people have learnt karate in their life time,  wh...

Film Analysis Verisimilitude :  How real the world of a story appears to the audience - how realistic and believable it is. Diegesis/Diegetic World:   The world in which the film takes place. Juxtaposition:   Placing one object next to another to create meaning. Narrative Theory:  Theories that categorise narratives and find features to common them. Levi-Strauss' Binary Opposition:   Narrative tension is based on opposition or conflict. This can be as simple as two characters fighting, but more often functions at an ideological level. E.g: good vs evil, girl vs boy, peace vs war, etc. Vladimir Propp's 8 Character types: The villain  - against the hero The helper  - assists the hero on their mission The princess/prize  - prize for the hero. Usually faught over between villain and hero Her father  - rewards the hero - usually identifies the false hero The donor  - the character who gives  The hero  - the cha...

'Street Dance 3D' Advertising and Marketing Budget: £4.5 Million  WorldWide Gross:  $46,281,90 Opening Weekend:   £ 2,493,948 (United Kingdom) Traditional Advertisements: A traditional poster was used in France to promote and advertise the film. There where also other posters made for other counties so that they could heavily promote and advertise the film all around Europe.   A trailer/teaser was also made along with the poster so that the poster could be explained and given more context in more depth without having to spoil the actual film and to encourage the public to watch the film, the trailer was only played constantly on TVs as a TV advert, even though is was also released on Youtube, however Youtube wasn't as big then as it is now so more people saw it on TV and on posters than on Youtube. The trailer on Youtube is in German to attract a German Audience.  Digital Advertisements: For Di...

Film Advertising: Why do we watch films? Traditional and Digital advertising:  Anything before the internet,  such as TV advert, trailers, billboards, newspapers and magazines (Traditional). Anything part of the web 2.0, such as adverts on youtube ad social media (Digital). Above/Below the line : Mass media used to promote brands and reach out to the target audience. Black Box : A Black Box is a device that supplies us with all of our information and media requirements, for example a smartphone. Downloading : When media products are transferred to a device from a webpage and consumed offline, such as podcasts, audio files in mp3. Streaming : Where media is consumed online without being downloaded. Frozen Case Study: Youtube   channel that is dedicated to frozen (10 million views) A whole section on the disney website that frozen has, with video, games and information Social Media, facebook, Instagram. False undersell.

Film Ownership: